YOKO BAUM

Yoko Baum is a freelance illustrator based in Portland, Oregon, who specializes in editorial illustrations.


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CREATIVE STATEMENT


Inspired by my Dad’s outdoor and travel magazines and my Mom’s Japanese food and lifestyle magazines (similar to Real Simple), I love creating illustrations that mix images, layouts, and spreads in a clear, engaging way. Studying fine art at university, I also took visual communication and design classes, which continue to shape my work.

I specialize in food and drink illustration and lifestyle illustration, creating vibrant, narrative-driven visuals. My work includes cookbook spot artworks, food infographic-style visuals, food map illustrations, and magazine illustration for print and digital publications. I aim to deliver clear, compelling layouts on time, while keeping the process enjoyable and collaborative.

Outside the studio, I stay inspired through walks, hikes, cooking, and exploring diverse food cultures, bringing that joyful energy into every illustration.

RECENT CLIENTS


  • NMGnetwork
  • Starshefs Rising Star
  • Waitrose Food
  • Portland Mercury
  • 1859 Magazine

Q&A


Which publications do you admire for illustration?
I admire many US publications like Real Simple, as well as UK-based magazines like The Simple Things and its sister title Flourish. I’m always excited to browse their pages, and I’d love to collaborate with US and UK editors to bring vibrant, narrative-driven illustrations to their publications.

What topics do you most enjoy illustrating?
I love food and drink illustration, especially coffee, wine, Japanese cuisine, and European-style baking with a Japanese twist. With experience in both Japanese and U.S. food cultures, I create vibrant editorial illustrations for magazines, lifestyle, and food features.

What magazine cover do you want your illustration to be on?
I’d love to create covers for Bon Appétit. For healthy food and lifestyle illustrations, I admire Flourish magazine from The Simple Things. With experience in children’s books and as a mom of two, I’m excited to create fun, engaging food/lifestyle illustrations for The New York Times Kids!


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