HILLARY BOTT SORRENTINO
Hillary Bott Sorrentino is a freelance illustrator based in Erie, Colorado, who specializes in branding, packaging, and corporate iconography.
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CREATIVE STATEMENT
I am an illustrator focused on creating artwork for brands, packaging, marketing, and concept development. I place a strong emphasis on visual storytelling—ensuring the artwork feels seamlessly connected to the product, whether it’s food, apparel, or lifestyle goods. With the brand’s aesthetic always top of mind, my goal is to create artwork that enhances the narrative and elevates the overall consumer experience.
RECENT CLIENTS
- Venus Et Fleur
- Purely Elizabeth
- Maman NYC
- Slip Silk
Q&A
Which brand do you most admire for its use of illustration?
I’m inspired by both luxury and mainstream brands that use packaging as a visual storytelling tool. Hermès and Dior exemplify this through their use of artwork, color, and iconic brand language. The beauty industry also leads in this area, with brands like L'Occitane and Aesop using illustration and color to clearly communicate product stories and brand values.
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